cinco cien cinco

How might we alleviate food poverty for families affected economically by the pandemic? And do so urgently.

Year
2020

Co-Presidents
Kenza Fernandez * Eugenia Aldape
Ines Treviño
Paulina Bremer

*founder

Process

How it works
People were encouraged to do the following on their social media:

RUN 5 KM (or move 50min)

DONATE 100 pesos

NOMINATE 5 PEOPLE TO DO THE SAME

Main outlet:
Instagram

Name and branding:
We wanted something simple, explicit, and inviting for people of all ages. We were hoping to look trustworthy.

Transparency:
Our priority was that participants in this digital challenge knew their money would be used with the utmost integrity.

Translation of image to the right: ¿Where will my money go?

All donations will be given in kind (food packages) through institutions that will deliver them directly to their recipients.

We Work Through Goals
Each goal will involve achieving a certain number of food packages for a designated cause.

We will announce these goals and causes via our Instagram.

Ecosystem Map

Our team grew from 4 people to 82 women across 11 states in Mexico.
When an institution or NGO from a state outside our reach contacted us requesting pantries for their members, we would put out a call and interview a few women from that state to select a leader. We already had a list of women eager to participate. This process was our slowest because we were very careful to ensure that the money raised would be used responsibly. Initial meetings were held with each leader to set clear expectations and have them sign a contract ensuring they would adhere to the guidelines.

These leaders were tasked with forming a team of 5 to 15 volunteers to assist with the initiative. Their responsibilities included:

  1. Identifying a trustworthy institution (such as an elderly care home, Down syndrome center, or church group).

  2. Raising money using our Moneypool (a GoFundMe-equivalent platform). Once they reached their goal, we would transfer the funds directly to the wholesale vendor to prevent misuse.

  3. Coordinating a safe delivery of the pantries, involving the least number of people possible.

Next
Next

JAQUE